How To Become Popular On Social Media

Melanie Higgins
2 min readApr 23, 2021

Social media has completely taken over the majority of our populations’ lives. It is a place where people can go to express themselves whether that is in a positive way or negative way it is somewhere you can go to share their opinion. To grow your platform on social media you have to stand out. People are always looking for the next big thing. However, some of the most famous social media influencers are just like the rest of us. Depending on the campaign some businesses prefer influencers that are relatable rather than unique.

The biggest and most crucial tip to being big on social media and growing your platform would be to just be yourself. It is important to remain true to your values and not let the toxic side of social media get to you. If you are always your true self you will always be unique. People on social media can easily put on a mask and act like the highest social media influencers. However, that does not make them unique if you are trying to be like someone else.

Charli D’Amelio is the biggest Tik Tok star with over 100 million followers. Her following started because she was relatable in ways that she was a normal high school student that was obsessed with dancing and Dunkin Donuts. To this day Charli was able to make brand deals with Dunkin Donuts and came out with her own drink called the Charli. This video is an example of her staying true to herself and not just promoting something just for the money.

The next biggest aspect to having a successful social media campaign would be to engage with your audience. If you show your audience your real self while engaging with them they can relate to you more and feel a better connection. Being honest with your followers is important to making connections because if you ever want to promote a brand you work with your audience will know they can trust you and what your opinion is.

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Melanie Higgins
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Sports Broadcasting & Journalism Major at Western Illinois University